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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Australasian marketing journal"
~subject:"Beziehungsmarketing"
~subject:"Internet"
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Beziehungsmarketing
Internet
Internet marketing
51
Online-Marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
25
Social web
25
Relationship marketing
13
Brand management
12
Markenführung
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Online retailing
11
Online-Handel
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Advertising
10
Advertising effects
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Social media
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Werbewirkung
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Werbung
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Brand image
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Markenimage
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Virales Marketing
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Customer satisfaction
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Electronic Commerce
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Kundenzufriedenheit
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
Journal of business research : JBR
75
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of electronic marketing and retailing : IJEMR
29
Journal of internet commerce
26
The journal of product & brand management
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing intelligence & planning
20
Information systems research : ISR
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of management information systems : JMIS
17
Journal of strategic marketing
17
Business horizons
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing communications
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
The service industries journal
13
International journal of technology marketing : IJTMkt
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
International journal of electronic commerce : IJEC
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing
10
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ECONIS (ZBW)
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
4
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
5
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
6
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
7
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
8
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
9
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
10
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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