Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: Cogent business & management 10 (2023) 2, pp. 1-25
Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the … potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the … moderating role of transaction channels. Its centrality has been focused on omnichannel retailing cues comprising integration …