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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Casidy, Riza"
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Lieferantenmanagement
8
Supplier relationship management
8
B-to-B-Marketing
7
Business-to-business marketing
7
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
Relationship quality
5
Brand management
4
Markenführung
4
Business services
3
Commitment
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Dienstleistungssektor
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KMU
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Professional service firms
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SME
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Service industry
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Unternehmensdienstleistung
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WTP
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B2B
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Brand image
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Confidence
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Customer satisfaction
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Freie Berufe
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Kundenzufriedenheit
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Markenimage
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Nachhaltigkeit
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Professional services
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Social identity
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Sustainability
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Trust
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Vertrauen
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Adoption behavior
1
Advertising
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B2B branding
1
B2B buyer behavior
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B2B customer identification
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Casidy, Riza
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Di Benedetto, C. Anthony
19
Lindgreen, Adam
19
Pardo, Catherine
17
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
O'Cass, Aron
14
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Johnston, Wesley J.
11
Keränen, Joona
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Kowalkowski, Christian
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Purchase, Sharon
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Gupta, Suraksha
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Ngo, Liem Viet
8
Plouffe, Christopher R.
8
Ruyter, Ko de
8
Thaichon, Park
8
Tunisini, Annalisa
8
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Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
4
Marketing intelligence & planning
3
Services marketing quarterly
3
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
European journal of marketing
1
International journal of nonprofit & voluntary sector marketing
1
Journal of nonprofit & public sector marketing
1
Journal of service research : JSR
1
Journal of service theory and practice
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
11
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1
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
4
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
5
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
6
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
7
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
8
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
9
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
10
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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