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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Market orientation"
~subject:"Relationship marketing"
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Market orientation
Relationship marketing
Marketing management
289
Marketingmanagement
289
Business-to-business marketing
85
B-to-B-Marketing
84
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
54
Beziehungsmarketing
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Firm performance
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Unternehmenserfolg
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Innovation
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Consumer behaviour
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Konsumentenverhalten
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Strategic management
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Strategisches Management
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Innovation management
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Innovationsmanagement
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Internet marketing
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Resource-based view
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Terho, Harri
6
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Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
78
The journal of business & industrial marketing
38
Journal of strategic marketing
28
Journal of retailing and consumer services
25
European journal of marketing : EJM
20
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
17
Business horizons
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of product & brand management
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International review on public and non-profit marketing
10
Journal of business-to-business marketing
10
Journal of marketing
10
The marketing review
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
Springer eBook Collection / Business and Economics
8
The journal of brand management : an international journal
8
The service industries journal
8
Gabler Edition Wissenschaft
7
International journal of innovation management
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
International business review : the official journal of the European International Business Academy
6
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
3
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
Saved in:
6
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
8
Market driving, market driven, or both? : toward a concept of dual market orientation
Carpenter, Gregory S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 357-359
Persistent link: https://www.econbiz.de/10014433612
Saved in:
9
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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