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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Article in journal"
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Search: subject:"branding"
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Brand management
254
Markenführung
254
Consumer behaviour
179
Konsumentenverhalten
179
Brand image
158
Markenimage
158
Brand
96
Markenartikel
96
Beziehungsmarketing
59
Relationship marketing
59
Advertising effects
52
Werbewirkung
52
Social Web
36
Social web
36
Internet marketing
33
Online-Marketing
33
Advertising
29
Werbung
29
Brand loyalty
21
Designation of origin
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Herkunftsbezeichnung
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Marketing management
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Marketingmanagement
19
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China
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Corporate reputation
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Firmenimage
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Luxury goods
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13
Customer satisfaction
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Kundenzufriedenheit
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Vertrauen
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Viral marketing
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Virales Marketing
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Brand attitude
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Dens, Nathalie
5
Pelsmacker, Patrick de
5
Ko, Eunju
4
Melewar, T. C.
4
Phau, Ian
4
Casidy, Riza
3
Chen, Jiawen
3
Liao, Junyun
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Smit, Edith G.
3
Woodside, Arch G.
3
Anisimova, Tatiana
2
Araujo, Theo
2
Avramova, Yana R.
2
Bandyopadhyay, Argho
2
Bang, Nguyen
2
Bernritter, Stefan F.
2
Cheah, Isaac
2
Cheng, Julian Ming Sung
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Coates, Nigel
2
Dong, Xuebing
2
Eugene Cheng-xi Aw
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Guercini, Simone
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Hu, Clark
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Hu, Yanghong
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Knoll, Johannes
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Kumar, Vikas
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Le, Angelina Nhat Hanh
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2
Lim, Ming
2
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2
Luce, Fernando Bins
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Safeer, Asif Ali
2
Sung, Yongjun
2
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Asia Pacific journal of marketing and logistics
International journal of advertising : the quarterly review of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
609
The journal of brand management : an international journal
573
The journal of product & brand management
391
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
120
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing management : MM
109
Journal of marketing communications
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Marketing letters : a journal of research in marketing
74
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Cogent business & management
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
The journal of consumer marketing
54
Journal of retailing
53
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ECONIS (ZBW)
271
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
10
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
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