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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Internet"
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Beziehungsmarketing
Internet
Internet marketing
87
Online-Marketing
87
Social Web
84
Social web
84
Consumer behaviour
79
Konsumentenverhalten
79
Brand management
31
Markenführung
31
Relationship marketing
29
Advertising effects
25
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25
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25
Viral marketing
25
Virales Marketing
25
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25
Social media
22
Advertising
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Online retailing
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Online-Handel
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Agarwal, Amit
1
Al-Hawari, Mohd Ahmad
1
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1
Alryalat, Mohammad Abdallah Ali
1
Anderl, Eva
1
Bai, Xuesong
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Eugene Cheng-xi Aw
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
117
Journal of retailing and consumer services
94
International journal of internet marketing and advertising : IJIMA
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of internet commerce
37
The journal of product & brand management
36
International journal of electronic marketing and retailing : IJEMR
33
SpringerLink / Bücher
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Technological forecasting & social change : an international journal
30
Business horizons
27
Journal of strategic marketing
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Information systems research : ISR
25
International journal of business information systems : IJBIS
25
Journal of management information systems : JMIS
25
Marketing intelligence & planning
23
The journal of brand management : an international journal
21
Journal of marketing communications
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Electronic commerce research
19
International journal of electronic customer relationship management : IJECRM
19
Journal of promotion management : innovations in planning and applied research
19
The journal of services marketing
19
Journal of hospitality marketing & management
18
International journal of electronic commerce : IJEC
17
International journal of technology marketing : IJTMkt
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The service industries journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of service management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
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ECONIS (ZBW)
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1
Social
media
marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
4
Linking
social
media
marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
5
Developing a feature-centric and affordance-based conceptualization of
social
media
interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
6
Examining drivers and outcomes of
social
media
brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Customer engagement on
social
media
, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
8
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
9
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
10
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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