//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
693
Konsumentenverhalten
693
Brand management
146
Markenführung
146
Markenimage
143
Beziehungsmarketing
112
Relationship marketing
112
Brand
84
Markenartikel
84
Customer satisfaction
62
Kundenzufriedenheit
62
Online retailing
61
Online-Handel
61
Advertising effects
58
Werbewirkung
58
Internet marketing
57
Online-Marketing
57
Social Web
50
Social web
50
China
47
Personality psychology
40
Persönlichkeitspsychologie
40
Dienstleistungsqualität
39
Service quality
39
Advertising
38
Viral marketing
38
Virales Marketing
38
E-commerce
37
Werbung
37
Electronic Commerce
36
Einzelhandel
35
Retail trade
35
Theorie
33
Theory
33
Marketing management
32
Marketingmanagement
32
Emotion
31
Experiment
29
Designation of origin
28
more ...
less ...
Online availability
All
Undetermined
106
Free
2
Type of publication
All
Article
143
Type of publication (narrower categories)
All
Article in journal
143
Aufsatz in Zeitschrift
143
Language
All
English
143
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Gijsbrechts, Els
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Aksehirli, Zeynep
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Alryalat, Mohammad Abdallah Ali
1
Althuizen, Niek
1
Alvarez, Maria D.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Angle, Justin W.
1
Arancibia Carvajal, Sara
1
Aroean, Lukman
1
Arshad, M. Usman
1
Asadi, Hassan
1
Assaf, A.
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
366
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
219
Psychology & marketing
102
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
Marketing intelligence & planning
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
more ...
less ...
Source
All
ECONIS (ZBW)
143
Showing
1
-
10
of
143
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Karataş, Mustafa
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
Saved in:
2
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->