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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Brand management
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
111
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Psychology & marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
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Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The Routledge companion to identity and consumption
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Tourism management : research, policies, practice
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of marketing theory and practice
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1
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
2
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
3
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
4
The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun
;
Bae, Joonheui
;
Jo, Seonggeun
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 756-772
Persistent link: https://www.econbiz.de/10014486777
Saved in:
5
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Mishra, Sita
;
Saxena, Garima
;
Chatterjee, Ravi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 944-961
Persistent link: https://www.econbiz.de/10014285923
Saved in:
6
Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung
;
Lee, Ha Kyung
;
Xie, Jiali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
Saved in:
7
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
8
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
9
Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10013553063
Saved in:
10
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin
;
Ivanov, Alex
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
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