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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Search: subject:"advertising"
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Advertising effects
270
Werbewirkung
270
Advertising
194
Werbung
192
Consumer behaviour
141
Konsumentenverhalten
141
USA
88
United States
88
Internet marketing
64
Online-Marketing
64
Brand image
50
Markenimage
50
Psychology of advertising
50
Werbepsychologie
50
Brand management
34
Markenführung
34
Target group
33
Zielgruppe
33
Fernsehwerbung
30
Television advertising
30
Social Web
29
Social web
29
International marketing
25
Internationales Marketing
25
Experiment
24
Computerspiel
23
Video game
23
Children
22
China
22
Creativity
22
Kinder
22
Kreativität
22
Advertising planning
21
Werbeplanung
21
Brand
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Markenartikel
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Marketing management
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Marketingmanagement
19
Product Placement
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Aufsatz in Zeitschrift
Textbook
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453
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10
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10
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English
453
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Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Muehling, Darrel D.
7
Nelson, Michelle R.
7
Kees, Jeremy
6
Rosengren, Sara
6
Taylor, Charles Raymond
6
Carlson, Les
5
Li, Hairong
5
Pelsmacker, Patrick de
5
Stafford, Marla Royne
5
Yoon, Hye Jin
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Choi, Yung Kyun
4
Gao, Zhihong
4
Hudders, Liselot
4
Kareklas, Ioannis
4
Kim, Jooyoung
4
Koslow, Scott
4
Laczniak, Russell N.
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Sasser, Sheila L.
4
Sheehan, Kim Bartel
4
Ashley, Christy
3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
Capella, Michael L.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Cheong, Yunjae
3
De Gregorio, Federico
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Ford, John B.
3
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Asia Pacific journal of marketing and logistics
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
655
Journal of advertising research
513
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
453
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1
What affects users to click social media ads and purchase intention? : the roles of
advertising
value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Competence or warmth : why do consumers pay for green
advertising
?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
From keyword to keywords : the role of keyword portfolio variety and disparity in product sales
Cao, Xia
;
Yang, Zhi
;
Wang, Feng
;
Lu, Chongyu
;
Wu, Yueyan
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1285-1302
Persistent link: https://www.econbiz.de/10013391040
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
7
Digital marketing innovation and firm performance : the role of decision-making comprehensiveness in dynamic environments
Erhan, Trihadi Pudiawan
;
Van Doorn, Sebastiaan
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 435-456
Persistent link: https://www.econbiz.de/10014486750
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
10
Effect of green
advertising
attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
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