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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing intelligence & planning"
~person:"Cho, Heetae"
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Consumer behaviour
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Coronavirus
2
Perception of COVID-19
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Sport event
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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Advertising effects
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Elaboration likelihood model
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Event marketing
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Event reputation
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Exercise involvement
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Expectation confirmation model
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Cho, Heetae
Griskevicius, Vladas
8
Phau, Ian
8
Wyer, Robert S.
8
Arli, Denni
7
Thaichon, Park
7
Cheah, Isaac
6
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Liu, Matthew Tingchi
6
Park, C. Whan
6
Schmitt, Bernd
6
Bruwer, Johan
5
Casidy, Riza
5
Gilovich, Thomas
5
Khare, Arpita
5
Kumar, Amit
5
Roy, Rajat
5
Saad, Gad
5
Schwarz, Norbert
5
Sharma, Piyush
5
Tjiptono, Fandy
5
Ahn, Jiseon
4
Alba, Joseph W.
4
Ariely, Dan
4
Barone, Michael J.
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Cole, Catherine A.
4
Dhar, Ravi
4
Fiske, Susan T.
4
Haws, Kelly L.
4
Hollebeek, Linda D.
4
Jampol, Lily
4
Jebarajakirthy, Charles
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Ko, Eunju
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Asia Pacific journal of marketing and logistics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing intelligence & planning
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
International journal of consumer studies
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
3
Potential sport tourists' decision-making during the pandemic
Cho, Heetae
;
Joo, Dongoh
;
Koh, Jin Kai
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 557-572
Persistent link: https://www.econbiz.de/10013393486
Saved in:
4
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
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