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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing intelligence & planning"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
975
Konsumentenverhalten
975
Brand image
181
Markenimage
181
Brand management
176
Markenführung
176
Beziehungsmarketing
132
Relationship marketing
132
Brand
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Markenartikel
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Werbewirkung
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Customer satisfaction
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Personality psychology
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Oyserman, Daphna
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Mishra, Sita
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Perkins, Andrew W.
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Ahluwalia, Rohini
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Asia Pacific journal of marketing and logistics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing intelligence & planning
Journal of business research : JBR
103
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
49
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of brand management : an international journal
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
9
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
3
The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun
;
Bae, Joonheui
;
Jo, Seonggeun
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 756-772
Persistent link: https://www.econbiz.de/10014486777
Saved in:
4
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
Saved in:
5
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
6
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
7
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Mishra, Sita
;
Saxena, Garima
;
Chatterjee, Ravi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 944-961
Persistent link: https://www.econbiz.de/10014285923
Saved in:
8
Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung
;
Lee, Ha Kyung
;
Xie, Jiali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
Saved in:
9
Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10013553063
Saved in:
10
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin
;
Ivanov, Alex
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
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