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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing intelligence & planning"
~subject:"Werbung"
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Werbung
Consumer behaviour
975
Konsumentenverhalten
975
Brand image
181
Markenimage
181
Brand management
176
Markenführung
176
Beziehungsmarketing
132
Relationship marketing
132
Brand
98
Markenartikel
98
Advertising effects
71
Werbewirkung
71
Customer satisfaction
70
Kundenzufriedenheit
70
Personality psychology
70
Persönlichkeitspsychologie
70
Emotion
69
Online retailing
61
Online-Handel
61
Experiment
57
Internet marketing
56
China
55
Online-Marketing
55
Social Web
55
Social web
55
Decision
54
Entscheidung
54
Dienstleistungsqualität
49
Service quality
49
USA
46
United States
46
Advertising
45
Einzelhandel
40
Marketing management
40
Marketingmanagement
40
Retail trade
40
Theorie
40
Theory
40
Viral marketing
40
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43
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Dimofte, Claudiu V.
2
Grace, Debra
2
Ross, Mitchell
2
Sivakumaran, Bharadhwaj
2
Abhishek
1
Adjaison, Geoffrey Kwasi
1
Ali, Sharafat
1
Almossawi, Mohammed M.
1
Amoako, George Kofi
1
Apil, Ali Riza
1
Aydınoğlu, Nilüfer
1
Bandyopadhyay, Argho
1
Bartsch, Silke
1
Brumbaugh, Anne M.
1
Brundel, Frédéric F.
1
Casidy, Riza
1
Chang, En Chi
1
Chauhan, Abhishek
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Cheng, Calvin
1
Childers, Terry L.
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Chow, Clement S. F.
1
Cian, Luca
1
Coulter, Robin A.
1
D'Souza, Clare M.
1
DelVecchio, Devon S.
1
Deshpande, Bilwa
1
Dix, Steve
1
Doe, Joshua
1
Dzogbenuku, Robert Kwame
1
Espinoza Peterson, Francine
1
Fajardo, Tatiana M.
1
Fernando, Angeline Gautami
1
Fitzsimons, Gavan J.
1
Fogel, Joshua
1
Freudenberg, Anna
1
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Asia Pacific journal of marketing and logistics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
93
Journal of marketing communications
93
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
12
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
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ECONIS (ZBW)
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
5
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Reinforcing purchase behaviors through CSR and ethical practices
Hayat, Khizar
;
Zhu, Jianjun
;
Ali, Sharafat
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10013172938
Saved in:
9
Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
10
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
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