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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chu, Rongwei"
~person:"Kim, Sang Jin"
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Consumer behaviour
8
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3
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3
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2
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2
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Chu, Rongwei
Kim, Sang Jin
Ko, Eunju
14
Kim, Kyung Hoon
8
Liu, Matthew Tingchi
6
Thaichon, Park
6
Bae, Joonheui
5
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
3
Chu, R., Leonhardt, J. M., & Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters, 26, 57-66
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
3
Impact of COVID-19 pandemic upon fashion
consumer
behavior
: focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
6
How rural-urban identification influences consumption patterns? : evidence from Chinese migrant workers
Chu, Rongwei
;
Liu, Matthew
;
Shi, Guicheng James
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10010508358
Saved in:
7
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
8
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
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