//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Germany"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Social Web
Brand management
149
Markenführung
149
Consumer behaviour
122
Konsumentenverhalten
122
Brand image
101
Markenimage
101
Brand
63
Markenartikel
63
Beziehungsmarketing
44
Relationship marketing
44
Social web
41
Internet marketing
37
Online-Marketing
37
Advertising effects
18
Social media
18
Werbewirkung
18
Brand loyalty
13
Markentreue
13
Viral marketing
12
Virales Marketing
12
Brand attitude
11
Brand trust
9
China
9
Confidence
9
Customer satisfaction
9
Kundenzufriedenheit
9
Vertrauen
9
Advertising
8
Brand equity
8
Designation of origin
8
Fashion
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Mode
8
Personality psychology
8
Persönlichkeitspsychologie
8
Werbung
8
Brand community
7
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Verlegh, Peeter
2
Aljuhmani, Hasan Yousef
1
Almeida, Stefânia Ordovás de
1
Alryalat, Mohammad Abdallah Ali
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bayram, Pelin
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, Man Kit
1
Chen, Jiawen
1
Chen, Longshan
1
Chen, Qimei
1
Chen, Yongjian
1
Cheung, Man Lai
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Deng, Qi
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Eelen, Jiska
1
Eisend, Martin
1
Elrehail, Hamzah
1
Erz, Antonia
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
108
Journal of business research : JBR
104
The journal of product & brand management
58
The journal of brand management : an international journal
55
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Research
29
Springer eBook Collection / Business and Economics
27
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Gabler Edition Wissenschaft
20
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Springer eBook Collection
16
Gabler Research
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Social Branding : Strategien - Praxisbeispiele - Perspektiven
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
European journal of marketing : EJM
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
International journal of consumer studies
10
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
5
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
8
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
9
Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan
;
Yuan, Leping
;
Zhu, Zhangxiang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
Saved in:
10
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->