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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of services marketing"
~subject:"Brand management"
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Brand management
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
The journal of services marketing
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
13
The journal of product & brand management
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European journal of marketing : EJM
11
International studies of management and organization
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Bradford University School of Management
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Corporate reputation review : an international journal
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Harvard business review : HBR
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Innovatives Markenmanagement
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Journal of general management
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Manual of international marketing
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The journal of business & industrial marketing
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marken- und Produktmanagement
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Qualitative market research : an international journal
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Routledge studies in marketing
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Scandinavian journal of management
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Springer Gabler Research
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Sustainable Marketing Management : Grundlagen und Cases
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
3
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
4
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
5
Enliven corporate brands in Chinese
Jaw, Yi-long
;
Wang, Ru-yu
;
Hsu, Carol Ying-yu
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 641-666
Persistent link: https://www.econbiz.de/10009408759
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