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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Consumer behaviour
Konsumentenverhalten
120
Advertising effects
97
Werbewirkung
97
Internet marketing
79
Online-Marketing
79
Advertising
69
Werbung
67
Brand image
35
Markenimage
35
Brand management
34
Markenführung
34
Social Web
30
Social web
30
International marketing
27
Internationales Marketing
27
Beziehungsmarketing
20
Relationship marketing
20
USA
18
United States
18
advertising
18
Online retailing
16
Online-Handel
16
E-commerce
15
Electronic Commerce
15
Marketing management
15
Marketingmanagement
15
China
13
Market research
13
Marktforschung
13
Psychology of advertising
13
Theorie
13
Theory
13
Viral marketing
13
Virales Marketing
13
Werbepsychologie
13
Brand
12
Experiment
12
Markenartikel
12
Emotion
11
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Undetermined
67
Type of publication
All
Article
119
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
120
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
120
Author
All
Batra, Rajeev
2
Bijmolt, Tammo H. A.
2
Draganska, Michaela
2
Fam, Kim Shyan
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Heerde, Harald J. van
2
Pornpitakpan, Chanthika
2
Rucker, Derek D.
2
Safeer, Asif Ali
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Albers, Sönke
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Anderson, Eric T.
1
Apil, Ali Riza
1
Aribarg, Anocha
1
Artz, Martin
1
Ascarza, Eva
1
Aydinoğlu, Nilüfer Z.
1
Bandyopadhyay, Argho
1
Barroso, Alicia
1
Bart, Yakov
1
Berger, Jonah
1
Bhargave, Rajesh
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Casidy, Riza
1
Chai Har Lee
1
Cham Tat Huei
1
Chang, En Chi
1
Chang, Man Kit
1
Chao, Chih-Wei
1
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Published in...
All
Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
Journal of business research : JBR
346
Journal of retailing and consumer services
226
Journal of marketing communications
180
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
133
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising research
111
Psychology & marketing
105
Journal of promotion management : JPM
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
83
International journal of hospitality management
73
Journal of advertising : official publication of the American Academy of Advertising
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
The journal of brand management : an international journal
66
Journal of international consumer marketing
60
Marketing letters : a journal of research in marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
International marketing review
56
Journal of global marketing
56
International journal of electronic marketing and retailing : IJEMR
53
Journal of internet commerce
53
European journal of marketing : EJM
51
Journal of marketing
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of consumer studies
47
Marketing intelligence & planning
47
Journal of international marketing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Young consumers : insight and ideas for responsible marketers
42
The journal of consumer marketing
41
Tourism management : research, policies, practice
41
Health marketing quarterly
39
Electronic commerce research
38
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Source
All
ECONIS (ZBW)
120
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1
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120
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1
What affects users to click social media ads and purchase intention? : the roles of
advertising
value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Competence or warmth : why do consumers pay for green
advertising
?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Effect of green
advertising
attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
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