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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"United Kingdom"
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Advertising effects
United Kingdom
Consumer behaviour
2,320
Konsumentenverhalten
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Beziehungsmarketing
527
Relationship marketing
527
Einzelhandel
483
Retail trade
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378
Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Septianto, Felix
7
Thaichon, Park
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Qi, Zhou
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Quach, Sara
3
Trinh, Giang
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2
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of business research : JBR
145
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
53
International journal of consumer studies
52
European journal of marketing : EJM
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Journal of marketing management : MM
36
Journal of consumer behaviour : an international research review
35
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The journal of consumer marketing
31
International journal of hospitality management
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
27
Health marketing quarterly
26
Marketing intelligence & planning
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of international consumer marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
NBER working paper series
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
20
Journal of global marketing
19
Journal of customer behaviour
18
Journal of consumer marketing
17
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ECONIS (ZBW)
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
6
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
7
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
8
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
9
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
10
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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