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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
951
Konsumentenverhalten
951
Beziehungsmarketing
689
Relationship marketing
689
Brand management
391
Customer satisfaction
357
Kundenzufriedenheit
357
Einzelhandel
344
Retail trade
344
Dienstleistungsqualität
280
Service quality
280
Brand image
264
Markenimage
264
Brand
191
Markenartikel
189
Online retailing
134
Online-Handel
134
Marketing management
125
Marketingmanagement
125
Social Web
119
Social web
119
Lieferkette
104
Supply chain
104
Internet marketing
96
Online-Marketing
96
Confidence
93
Vertrauen
93
E-commerce
86
Electronic Commerce
86
Customer service
81
Kundenservice
80
Emotion
74
Customer integration
69
Distribution channel
69
Kundenintegration
69
Vertriebsweg
69
Corporate Social Responsibility
68
Corporate social responsibility
68
Viral marketing
65
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5
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Article
390
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1
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391
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391
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2
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2
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2
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English
391
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Baumann, Chris
4
Casidy, Riza
4
Liao, Junyun
4
Prentice, Catherine
4
Thaichon, Park
4
Chen, Jiawen
3
Cheung, Man Lai
3
Dhir, Amandeep
3
Dong, Xuebing
3
Dwivedi, Abhishek
3
Eugene Cheng-xi Aw
3
Hamin, Hamin
3
Hollebeek, Linda D.
3
Huang, Yung-Chuan
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Leung, Wilson Ka-shing
3
Lombart, Cindy
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Park, Hyejune
3
Septianto, Felix
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anisimova, Tatiana
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Bandyopadhyay, Argho
2
Brown, James R.
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
391
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1
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10
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391
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
Saved in:
5
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
6
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
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