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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"USA"
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Search: subject:"consumer research"
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Brand
USA
Consumer behaviour
657
Konsumentenverhalten
657
Beziehungsmarketing
144
Relationship marketing
144
Brand management
132
Markenführung
132
Brand image
126
Markenimage
126
Customer satisfaction
73
Kundenzufriedenheit
73
Markenartikel
68
Online retailing
67
Online-Handel
67
Dienstleistungsqualität
52
Service quality
52
Social Web
51
Social web
51
China
47
Internet marketing
46
Online-Marketing
46
Advertising effects
41
Werbewirkung
41
Marketing management
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Marketingmanagement
40
E-commerce
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Einzelhandel
38
Retail trade
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United States
38
Viral marketing
38
Virales Marketing
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Electronic Commerce
37
Designation of origin
29
Herkunftsbezeichnung
29
Emotion
28
Personality psychology
25
Persönlichkeitspsychologie
25
Advertising
24
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104
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Brasel, S. Adam
2
Chen, Jiawen
2
Dong, Xuebing
2
Gao, Zhihong
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Kaynak, Erdener
2
Liao, Junyun
2
Ozkaya, H. Erkan
2
Safeer, Asif Ali
2
Taube, Markus
2
Wang, Joyce
2
Yoo, Boonghee
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Albrecht, Arne Keno
1
Alden, Dana
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arora, Raj
1
Arshad, M. Usman
1
Badrinarayanan, Vishag
1
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Baoku, Li
1
Basfirinci, Cigdem
1
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1
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1
Bearden, William O.
1
Becerra, Enrique P.
1
Behrendt, Karl
1
Bei, Lien-ti
1
Berger, Axel
1
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Asia Pacific journal of marketing and logistics
Journal of the Academy of Marketing Science
Journal of business research : JBR
285
Working paper / National Bureau of Economic Research, Inc.
247
Journal of retailing and consumer services
220
The journal of brand management : an international journal
192
The journal of product & brand management
184
Journal of consumer research : JCR ; an interdisciplinary bimonthly
172
Psychology & marketing
120
International journal of hospitality management
79
Journal of fashion marketing and management
78
The journal of consumer marketing
70
International journal of consumer studies
62
Journal of international consumer marketing
60
European journal of marketing : EJM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER working paper series
50
International journal of retail & distribution management
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
American journal of agricultural economics
46
Marketing letters : a journal of research in marketing
44
Journal of marketing
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
Journal of advertising research
38
Marketing intelligence & planning
37
The American economic review
37
Journal of global marketing
36
Journal of marketing communications
36
Journal of marketing theory and practice
35
Journal of promotion management : JPM
34
Young consumers : insight and ideas for responsible marketers
33
International journal of advertising : the quarterly review of marketing communications
31
International journal of market research : JMRS ; the journal of the Market Research Society
30
Journal of food products marketing
30
Journal of hospitality marketing & management
30
Journal of sport management : the official journal of the North American Society of Sport Management
30
International journal of sport management and marketing : IJSMM
29
Journal of consumer behaviour : an international research review
29
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ECONIS (ZBW)
104
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
7
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
8
Exploring the recipients' attitudes and behaviors toward gift-giving : a cross-cultural comparison between Thailand and the USA
Theeranuch Pusaksrikit
;
Chinchanachokchai, Sydney
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1935-1950
Persistent link: https://www.econbiz.de/10014430194
Saved in:
9
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
10
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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