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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Consumer behaviour"
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Animal protection
Consumer behaviour
Perception
38
Wahrnehmung
38
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Advertising effects
8
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8
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7
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Asia Pacific journal of marketing and logistics
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Product experience
20
Journal of travel and tourism marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
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Journal of marketing communications
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
The journal of product & brand management
11
Tourism management : research, policies, practice
11
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
9
NBER working paper series
9
The international review of retail, distribution and consumer research
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of customer behaviour
8
Journal of food products marketing
8
NBER Working Paper
8
The journal of brand management : an international journal
8
Working paper / National Bureau of Economic Research, Inc.
8
Cogent business & management
7
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : MM
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Journal of marketing research
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Journal of revenue and pricing management
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ECONIS (ZBW)
30
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
5
Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
8
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
9
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
10
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
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