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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"New world marketing"
~subject:"Innovation"
~type:"article"
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Innovation
International marketing
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Internationales Marketing
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Consumer behaviour
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China
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Brand image
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Chung, Jae-eun
1
Di Benedetto, C. Anthony
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Jeong, So Won
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Johnson, Zachary S.
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Kim, Wooyang
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Asia Pacific journal of marketing and logistics
New world marketing
International marketing review
7
Journal of international marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation management
3
Journal of business research : JBR
3
Journal of strategic marketing
3
Creative marketing for new product and new business development
2
International business review : the official journal of the European International Business Academy
2
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economies : open access journal
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
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Handbook of business practices and growth in emerging markets
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Handbook of research on effective marketing in contemporary globalism
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Ifo Dresden berichtet
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Industry and innovation
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Innovation and development
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Innovative management perspectives on confronting contemporary challenges
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International Journal of Financial Studies : open access journal
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International entrepreneurship and management journal
1
International journal of business innovation and research : IJBIR
1
International journal of export marketing
1
International journal of hospitality management
1
International journal of logistics systems and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International management of research and development
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Jahrbücher für Nationalökonomie und Statistik
1
Journal of business strategies
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Journal of entrepreneurship, management and innovation : JEMI
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of innovation and entrepreneurship : JIE
1
Journal of marketing
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Journal of the Academy of Marketing Science
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Konjunkturpolitik : applied economics quarterly ; Zeitschrift für angewandte Wirtschaftsforschung
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Market : review for marketing theory and practice
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Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
3
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Saved in:
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