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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Brand management
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
702
Industrial marketing management : the international journal for industrial and high-tech firms
643
The journal of brand management : an international journal
574
SpringerLink / Bücher
401
The journal of product & brand management
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Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
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Journal of business-to-business marketing
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Journal of marketing management : MM
124
Journal of marketing
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Marketing intelligence & planning
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Springer eBook Collection
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of hospitality management
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Journal of marketing communications
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Journal of the Academy of Marketing Science
103
Research
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The IUP journal of brand management : IJBRM
98
Journal of strategic marketing
96
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
69
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
65
Business horizons
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Gabler Edition Wissenschaft
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Journal of advertising research
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International marketing review
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Journal of global marketing
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Qualitative market research : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
155
USB Cologne (EcoSocSci)
7
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
5
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
6
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
7
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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