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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Erfolgsfaktor"
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Beziehungsmarketing
Erfolgsfaktor
Brand management
141
Markenführung
141
Consumer behaviour
95
Konsumentenverhalten
95
Brand image
89
Markenimage
89
Brand
53
Markenartikel
53
Relationship marketing
39
B-to-B-Marketing
17
Business-to-business marketing
17
Social Web
17
Social web
17
Lieferantenmanagement
15
Marketing management
15
Marketingmanagement
15
Supplier relationship management
15
Brand loyalty
13
Markentreue
13
Customer satisfaction
11
Internet marketing
11
Kundenzufriedenheit
11
Online-Marketing
11
Advertising effects
10
China
10
Werbewirkung
10
Brand equity
9
Taiwan
9
Brand attitude
8
Brand trust
8
Confidence
8
Designation of origin
8
Herkunftsbezeichnung
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Luxury goods
8
Luxusgüter
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Vertrauen
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Advertising
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Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
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Anisimova, Tatiana
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Arzubiaga, Unai
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Casidy, Riza
1
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1
Cham Tat Huei
1
Chen, Jiawen
1
Chen, Junsong
1
Cobelli, Nicola
1
Cyr, Dianne J.
1
Dang Ha Anh Le
1
Dash, Satyabhusan
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
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1
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1
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Eugene Cheng-xi Aw
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1
Heirati, Nima
1
Hirvonen, Saku
1
Hu, Meng
1
Huang, Chao-Chin
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Asia Pacific journal of marketing and logistics
The journal of business & industrial marketing
Journal of business research : JBR
137
Journal of retailing and consumer services
104
The journal of product & brand management
101
The journal of brand management : an international journal
88
SpringerLink / Bücher
44
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Cogent business & management
26
Psychology & marketing
26
European journal of marketing : EJM
25
Journal of promotion management : innovations in planning and applied research
25
Journal of strategic marketing
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of travel and tourism marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of the Academy of Marketing Science
14
The journal of services marketing
14
Business horizons
13
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of consumer marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
The IUP journal of brand management : IJBRM
11
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
9
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
10
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
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