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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Social web
Internet marketing
90
Online-Marketing
90
Konsumentenverhalten
71
Social Web
61
Brand management
55
Markenführung
55
Brand image
39
Markenimage
39
Beziehungsmarketing
35
Relationship marketing
35
Social media
30
Brand
26
Markenartikel
25
Viral marketing
18
Virales Marketing
18
Online retailing
16
Online-Handel
16
Advertising effects
12
Werbewirkung
12
Customer integration
10
Kundenintegration
10
Advertising
9
Werbung
9
Customer satisfaction
8
E-commerce
8
Electronic Commerce
8
Kundenzufriedenheit
8
Brand loyalty
7
Emotion
7
Facebook
7
Markentreue
7
Consumer engagement
6
Internet
6
Marketing management
6
Marketingmanagement
6
Fashion
5
Luxury goods
5
Luxusgüter
5
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83
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Dwivedi, Yogesh Kumar
2
Guzman, Francisco
2
Kennedy, Eric
2
Lee, Jungwon
2
Ooi, Keng-Boon
2
Park, Cheol
2
Stavros, Constantino
2
Tan, Garry Wei-Han
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bayram, Pelin
1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Jian
1
Cao, Joanne T.
1
Chai Har Lee
1
Chakravorty, Devarpan
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, Chia-Wen
1
Chang, Man Kit
1
Chao, Chih-Wei
1
Chaput, Luciana
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Wen
1
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Asia Pacific journal of marketing and logistics
The journal of product & brand management
Journal of business research : JBR
269
Journal of retailing and consumer services
164
International journal of internet marketing and advertising : IJIMA
156
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Journal of marketing communications
98
International journal of advertising : the review of marketing communications
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of hospitality management
74
Journal of promotion management : innovations in planning and applied research
69
Journal of internet commerce
64
International journal of electronic marketing and retailing : IJEMR
62
Technological forecasting & social change : an international journal
62
Information systems research : ISR
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Cogent business & management
54
Business horizons
49
Electronic commerce research
48
International journal of technology marketing : IJTMkt
46
Journal of management information systems : JMIS
46
Management science : journal of the Institute for Operations Research and the Management Sciences
44
SpringerLink / Bücher
43
Journal of advertising research
42
International journal of advertising : the quarterly review of marketing communications
40
International journal of contemporary hospitality management
40
Journal of promotion management : JPM
40
Marketing intelligence & planning
38
Journal of electronic commerce research : JECR
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of business information systems : IJBIS
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Springer eBook Collection
35
The journal of brand management : an international journal
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Journal of hospitality marketing & management
34
Psychology & marketing
33
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ECONIS (ZBW)
83
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
8
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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