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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
International marketing
39
Internationales Marketing
39
Consumer behaviour
21
Brand image
14
Markenimage
14
Brand management
13
Markenführung
13
China
8
Designation of origin
6
Herkunftsbezeichnung
6
Internal branding
5
Export
4
Export marketing
4
Firm performance
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HR marketing
4
Marketing management
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Marketingmanagement
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Personalmarketing
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Unternehmenserfolg
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Globalisierung
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Globalization
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Innovation
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Markenartikel
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Gorostidi-Martinez, Haritz
2
Kara, Ali
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Abratt, Russell
1
Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
1
Batra, Rajeev
1
Bendixen, Michael
1
Chen, Yun
1
Cheng, Shen
1
Chiu, Chi-yue
1
Chow, Clement S. F.
1
Di Benedetto, C. Anthony
1
Dinnie, Keith
1
Dogerlioglu-Demir, Kivilcim
1
Du Preez, Rose
1
Fam, Kim Shyan
1
Faulkner, Margaret
1
Frank, Phillip
1
Gazley, Aaron
1
Grohs, Reinhard
1
Han, Bangwool
1
Han, C. M.
1
Hatton-Jones, Siobhan
1
Jin, Byoungho
1
Johnson, Zachary S.
1
Kapferer, Jean-Noël
1
Kathawala, Yanus
1
Kaynak, Erdener
1
Kim, Wooyang
1
Krisjanous, Jayne
1
Kumar, Nilesh
1
Lancioni, Richard A.
1
Lee, Sangwon
1
Li, Dongmei
1
Mayrand, Marie-Eve
1
Ogden, Harold
1
Pons, Frank
1
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Asia Pacific journal of marketing and logistics
The journal of product & brand management
International marketing review
45
Journal of international marketing
39
Journal of business research : JBR
37
Journal of global marketing
24
Journal of international consumer marketing
23
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
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ECONIS (ZBW)
21
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1
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
3
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
4
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
5
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
6
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
7
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
8
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
9
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
10
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
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