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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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Konsumentenverhalten
United States
Werbewirkung
Consumer behaviour
3
Sportbekleidung
3
Sportswear
3
Advertising effects
1
Brand image
1
China
1
Contingency theory
1
Customer value
1
Deutschland
1
Football
1
Fußball
1
Germany
1
Kontingenztheorie
1
Kundenwert
1
Markenimage
1
National culture
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Nationalkultur
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Rules of origin
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USA
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Backhaus, Christof
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Chi, Ting
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Evanschitzky, Heiner
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Li, Chunxiao
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Tong, Xiao
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Woisetschläger, David
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Asia Pacific journal of marketing and logistics
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
International journal of sport management and marketing : IJSMM
3
Journal of fashion marketing and management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
The journal of product & brand management
2
European Sport management quarterly : ESMQ
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of Islamic marketing and branding
1
International journal of business and emerging markets : IJBEM
1
International journal of entrepreneurial venturing
1
International journal of markets and business systems
1
Journal of economics & management strategy : JEMS
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
New developments and approaches in consumer behavior research
1
Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance and Leadership
1
Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
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The effects of contingency factors on perceived values of casual sportswear : an empiriscal study of US consumers
Chi, Ting
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10009752330
Saved in:
2
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
3
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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