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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Feng, Jiao"
~subject:"Brand"
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How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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