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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Advertising effects
Consumer behaviour
Markenimage
Brand image
2
Event marketing
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Event-Marketing
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Sport event
2
Sportveranstaltung
2
Beziehungsmarketing
1
Big event
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Brand architecture
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Brand management
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Corporate brand image
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Destination image
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Destination loyalty
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Destination management
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Destinationsmanagement
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Domestic tourism
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Event commercialization
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Event quality
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Event sports tourism
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Fernsehprogramm
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Firmenimage
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Großveranstaltung
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Holiday behaviour
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Konsumentenverhalten
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Markenarchitektur
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Markenführung
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Niederlande
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Personal involvement
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Cho, Heetae
1
Itani, Maher N.
1
Jeong, Yunduk
1
Kim, Sukkyu
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Rai, Jaskirat Singh
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Yousaf, Anish
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Asia Pacific journal of marketing and logistics
Journal of travel and tourism marketing
13
Journal of retailing and consumer services
10
International journal of event and festival management
8
Journal of business research : JBR
8
SpringerLink / Bücher
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Tourism management perspectives : TMP
7
International journal of contemporary hospitality management
6
The journal of brand management : an international journal
6
Tourism management : research, policies, practice
6
Journal of advertising research
5
Sport management review
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of retail & distribution management
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of destination marketing & management
3
Journal of hospitality and tourism insights
3
Springer eBook Collection / Business and Economics
3
Stand und Perspektiven der Eventforschung
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Beiträge zum Controlling
2
European Sport management quarterly : ESMQ
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
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