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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Beziehungsmarketing
Markenimage
Brand management
104
Markenführung
104
Consumer behaviour
90
Konsumentenverhalten
90
Brand image
72
Brand
43
Markenartikel
43
Relationship marketing
31
Brand loyalty
14
Markentreue
14
Social Web
12
Social web
12
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
9
China
9
Confidence
9
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Brand trust
7
Einzelhandel
7
Fashion
7
Mode
7
Retail trade
7
Advertising
6
B-to-B-Marketing
6
Business-to-business marketing
6
Taiwan
6
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6
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English
80
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Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Bayram, Pelin
1
Behrendt, Karl
1
Cai, Shaohan
1
Casidy, Riza
1
Cham Tat Huei
1
Chan, Nga Cheng
1
Chang, En Chi
1
Chang, Man Kit
1
Chen, Longshan
1
Chen, Yun
1
Cheung, Man Lai
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
449
The journal of brand management : an international journal
310
The journal of product & brand management
304
Journal of retailing and consumer services
220
Industrial marketing management : the international journal for industrial and high-tech firms
203
The journal of business & industrial marketing
99
European journal of marketing : EJM
92
SpringerLink / Bücher
92
Psychology & marketing
85
Marketing intelligence & planning
84
International journal of hospitality management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of marketing communications
72
Journal of strategic marketing
68
Journal of marketing
66
Journal of the Academy of Marketing Science
62
Journal of promotion management : innovations in planning and applied research
57
Marketing letters : a journal of research in marketing
54
Cogent business & management
53
International journal of internet marketing and advertising : IJIMA
53
Journal of international consumer marketing
53
The IUP journal of brand management : IJBRM
50
The journal of consumer marketing
50
Journal of marketing management : MM
47
International marketing review
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of global marketing
45
European journal of marketing
43
International journal of consumer studies
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Tourism management : research, policies, practice
42
Journal of business-to-business marketing
40
Journal of promotion management : JPM
40
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of Islamic marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Innovatives Markenmanagement
35
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ECONIS (ZBW)
80
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
6
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
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