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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand management"
~subject:"Confidence"
~subject:"Market orientation"
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Brand management
Confidence
Market orientation
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Markenführung
7
Relationship marketing
7
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
5
Werbung
5
Firm performance
4
India
4
Indien
4
Industrie
4
Manufacturing industries
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Unternehmenserfolg
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
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Internet marketing
3
Market segmentation
3
Marketing
3
Marktsegmentierung
3
Online-Marketing
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Retail trade
3
Social Web
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Social web
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Werbewirkung
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Competitive advantage
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Confucianism
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Casidy, Riza
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Cheng, Kwang-Hwee
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Chung, Jae-eun
1
D'Souza, Clare M.
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Duan, Yanling
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Elrehail, Hamzah
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Hwang, Jiyoung
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Jin, Byungho
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Luu Trong Tuan
1
Marimuthu, Malliga
1
Nallaperuma, Kaushalya
1
Nanere, Marthin
1
Ngo, Liem Viet
1
Nguyen, Ninh
1
O'Cass, Aron
1
Samarah, Tariq
1
Septianto, Felix
1
Shabbir, Rizwan
1
Wang, Rang
1
Zhang, Jing
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
89
The journal of brand management : an international journal
45
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
33
European journal of marketing : EJM
27
Journal of strategic marketing
24
Journal of retailing and consumer services
22
The journal of business & industrial marketing
20
Journal of marketing communications
16
Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
13
SpringerLink / Bücher
13
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International review on public and non-profit marketing
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
The marketing review
10
Cogent business & management
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing intelligence & planning
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of promotion management : innovations in planning and applied research
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
European management journal
7
European research studies
7
International business review : the official journal of the European International Business Academy
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
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ECONIS (ZBW)
11
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
6
How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Duan, Yanling
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 267-293
Persistent link: https://www.econbiz.de/10010532982
Saved in:
7
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture
Hwang, Jiyoung
;
Chung, Jae-eun
;
Jin, Byungho
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 721-744
Persistent link: https://www.econbiz.de/10010229025
Saved in:
10
Marketing effectiveness and its precursors
Luu Trong Tuan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 125-152
Persistent link: https://www.econbiz.de/10009492359
Saved in:
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