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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"China"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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China
Consumer behaviour
Konsumentenverhalten
68
Internet marketing
35
Online-Marketing
35
Advertising effects
34
Werbewirkung
34
Brand image
26
Markenimage
26
Advertising
24
International marketing
24
Internationales Marketing
24
Brand management
23
Markenführung
23
Werbung
22
Social Web
18
Social web
18
Beziehungsmarketing
15
Relationship marketing
15
Brand
11
Markenartikel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
9
Online-Handel
9
Marketing management
8
Marketingmanagement
8
Social media
8
USA
8
United States
8
E-commerce
7
Electronic Commerce
7
Viral marketing
7
Virales Marketing
7
Firm performance
6
Marketing
6
Perception
6
South Korea
6
Südkorea
6
Unternehmenserfolg
6
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Undetermined
49
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Article
69
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
70
Collection of articles of several authors
1
Sammelwerk
1
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English
70
Author
All
Gao, Zhihong
3
Fam, Kim Shyan
2
Gorostidi-Martinez, Haritz
2
Lai, Jennifer Y. M.
2
Pornpitakpan, Chanthika
2
Safeer, Asif Ali
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Apil, Ali Riza
1
Bandyopadhyay, Argho
1
Batra, Rajeev
1
Casidy, Riza
1
Chai Har Lee
1
Cham Tat Huei
1
Chang, En Chi
1
Chang, Man Kit
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Chen, Yun
1
Cheng, Calvin
1
Cheng, Shen
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Chiu, Chi-yue
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Chou, Hsuan-yi
1
Chow, Cheris W. C.
1
Chow, Clement S. F.
1
Chow, Wing Chi
1
Chung, Henry F. L.
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
352
Journal of retailing and consumer services
226
Journal of marketing communications
181
International journal of advertising : the review of marketing communications
156
International journal of internet marketing and advertising : IJIMA
133
International journal of advertising : the quarterly review of marketing communications
120
Journal of advertising research
118
Psychology & marketing
107
Journal of promotion management : JPM
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of promotion management : innovations in planning and applied research
95
The journal of product & brand management
83
Journal of advertising : official publication of the American Academy of Advertising
81
International journal of hospitality management
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
The journal of brand management : an international journal
67
Journal of global marketing
65
Journal of international consumer marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing letters : a journal of research in marketing
60
International marketing review
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
European journal of marketing : EJM
54
Journal of internet commerce
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
International journal of electronic marketing and retailing : IJEMR
53
Journal of marketing research : JMR
53
Journal of marketing
52
Cogent business & management
49
Journal of international marketing
49
Marketing intelligence & planning
49
International journal of consumer studies
47
Tourism management : research, policies, practice
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Young consumers : insight and ideas for responsible marketers
44
Journal of advertising
41
The journal of consumer marketing
41
Electronic commerce research
40
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All
ECONIS (ZBW)
70
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70
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1
What affects users to click social media ads and purchase intention? : the roles of
advertising
value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Competence or warmth : why do consumers pay for green
advertising
?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Effect of green
advertising
attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
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