//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"China"
~subject:"Kommunikation"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Kommunikation
Relationship marketing
Social Web
43
Social web
43
Consumer behaviour
26
Konsumentenverhalten
26
Internet marketing
18
Online-Marketing
18
Beziehungsmarketing
13
Brand management
12
Markenführung
12
Social media
10
Brand image
9
Markenimage
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
6
Customer integration
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
5
Viral marketing
5
Virales Marketing
5
Communication media
4
Emotion
4
Kommunikationsmedien
4
Social network
4
Soziales Netzwerk
4
Brand
3
Brand equity
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Media industries
3
Mediensektor
3
Social commerce
3
Social media marketing
3
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bai, Xuesong
1
Bayram, Pelin
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
Chiu, Weisheng
1
Cho, Heetae
1
Ding, Zhihua
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Gaczek, Piotr
1
Gao, Lingling
1
Gyulavári, Tamás
1
Hao, Ruohong
1
Hofmeister-Tóth, Ágnes
1
Hong, Zhao
1
Hu, Meng
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Johnson, Lester W.
1
Khan, Inayat
1
Lai, Chih-Sung
1
Leckie, Civilai
1
Lee, Jungwon
1
Liang, Xiaobei
1
Liu, Matthew Tingchi
1
Liu, Yongdan
1
Ma, Bowen
1
Moedeen, Sajjaad
1
Mou, Yupeng
1
Oh, Ga-Eun
1
Oliveira, Alessandro Silva de
1
Ooi, Keng-Boon
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
106
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
41
Industrial marketing management : the international journal for industrial and high-tech firms
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Technological forecasting & social change : an international journal
26
Business horizons
25
Journal of strategic marketing
24
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Journal of promotion management : innovations in planning and applied research
21
Tourism management : research, policies, practice
21
International journal of electronic marketing and retailing : IJEMR
18
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of communication management : an international journal
17
Journal of marketing communications
17
Corporate communications : an international journal
16
Journal of global marketing
16
Journal of marketing
16
The journal of services marketing
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of electronic customer relationship management : IJECRM
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce research : JECR
14
Cogent business & management
13
Electronic commerce research
13
Journal of hospitality marketing & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Journal of travel and tourism marketing
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of technology marketing : IJTMkt
12
Research
12
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
6
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
7
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Traditional media or social media? : corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China
Zhao, Li
;
Sun, Jianxin
;
Zhang, Ling
;
Ma, Bowen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 745-774
Persistent link: https://www.econbiz.de/10014285882
Saved in:
10
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->