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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Confidence"
~subject:"Internet marketing"
~subject:"Market orientation"
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Confidence
Internet marketing
Market orientation
Marketing management
46
Marketingmanagement
46
Consumer behaviour
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Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Chan-Olmsted, Sylvia M.
1
Chung, Jae-eun
1
D'Souza, Clare M.
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Duan, Yanling
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Elrehail, Hamzah
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Hwang, Jiyoung
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Jiang, Yanxin
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Khuong Ngoc Mai
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Luu Trong Tuan
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Nanere, Marthin
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Nguyen, Ninh
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Samarah, Tariq
1
Shabbir, Rizwan
1
Tam Duc Dinh
1
Wang, Rang
1
Zhang, Jing
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
69
Industrial marketing management : the international journal for industrial and high-tech firms
40
The journal of business & industrial marketing
23
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of the Academy of Marketing Science
12
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
Journal of marketing communications
11
Journal of marketing management : MM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing intelligence & planning
10
European research studies
9
Journal of retailing and consumer services
9
Springer eBook Collection
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
SpringerLink / Bücher
8
International business review : the official journal of the European International Business Academy
7
International journal of advertising : the review of marketing communications
7
Journal of advertising research
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International review on public and non-profit marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in marketing and entrepreneurship
6
Management research review
6
The journal of product & brand management
6
The marketing review
6
Business horizons
5
European management journal
5
International entrepreneurship and management journal
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
4
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
5
How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Duan, Yanling
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 267-293
Persistent link: https://www.econbiz.de/10010532982
Saved in:
6
Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture
Hwang, Jiyoung
;
Chung, Jae-eun
;
Jin, Byungho
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 721-744
Persistent link: https://www.econbiz.de/10010229025
Saved in:
7
Marketing effectiveness and its precursors
Luu Trong Tuan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 125-152
Persistent link: https://www.econbiz.de/10009492359
Saved in:
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