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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Confidence"
~subject:"Market orientation"
~subject:"Werbung"
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Confidence
Market orientation
Werbung
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
5
Firm performance
4
India
4
Indien
4
Industrie
4
Manufacturing industries
4
Unternehmenserfolg
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Internet marketing
3
Market segmentation
3
Marketing
3
Marktsegmentierung
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Werbewirkung
3
Competitive advantage
2
Confucianism
2
Corporate culture
2
Cross-cultural marketing
2
Cultural identity
2
Customer journey
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9
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English
9
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Almossawi, Mohammed M.
1
Arwani, Mokhamad
1
Bandyopadhyay, Argho
1
Casidy, Riza
1
Chang, En Chi
1
Chung, Jae-eun
1
D'Souza, Clare M.
1
Duan, Yanling
1
Hwang, Jiyoung
1
Jiang, Yanxin
1
Jin, Byungho
1
Khuong Ngoc Mai
1
Luu Trong Tuan
1
Marimuthu, Malliga
1
Nallaperuma, Kaushalya
1
Nanere, Marthin
1
Nguyen, Ninh
1
Septianto, Felix
1
Shabbir, Rizwan
1
Tam Duc Dinh
1
Zhang, Jing
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
51
Industrial marketing management : the international journal for industrial and high-tech firms
24
European journal of marketing : EJM
15
Journal of marketing communications
14
AMS review : official publication of the Academy of Marketing Science
12
The journal of business & industrial marketing
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of advertising research
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of Islamic marketing : JIMA
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
International journal of advertising : the review of marketing communications
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The marketing review
7
International business review : the official journal of the European International Business Academy
6
International review on public and non-profit marketing
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
European research studies
5
International entrepreneurship and management journal
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global marketing
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Global business review
4
International journal of economic issues : IJEI
4
International journal of innovation management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of research in marketing and entrepreneurship
4
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ECONIS (ZBW)
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
3
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
4
How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Duan, Yanling
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 267-293
Persistent link: https://www.econbiz.de/10010532982
Saved in:
5
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
6
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
7
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
8
Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture
Hwang, Jiyoung
;
Chung, Jae-eun
;
Jin, Byungho
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 721-744
Persistent link: https://www.econbiz.de/10010229025
Saved in:
9
Marketing effectiveness and its precursors
Luu Trong Tuan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 125-152
Persistent link: https://www.econbiz.de/10009492359
Saved in:
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