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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Consumer behaviour"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Referral marketing"
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Consumer behaviour
Emotion
Kundenzufriedenheit
Viral marketing
24
Virales Marketing
24
Konsumentenverhalten
19
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand management
6
Customer satisfaction
6
Markenführung
6
Relationship marketing
6
Confidence
5
Internet marketing
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Online-Marketing
5
Social Web
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Social web
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Vertrauen
5
Word-of-mouth
5
Advertising
3
Social media
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Werbung
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Word of mouth
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Advertising effects
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Brand
2
Brand trust
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China
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Communication
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Consumer attitudes
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Consumer satisfaction
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Corporate reputation
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Dienstleistungsqualität
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Firmenimage
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Gastronomie
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Markenartikel
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Abbas, Jawad
1
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Chang, Chun-Ming
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Chen, Sixuan
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Chinelato, Flavia Braga
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Li, Zhongxiang
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Lim, Boon Chong
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Liu, Vanessa
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Lo, Wen-Wan
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Ma, Jiaxin
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Mahadi, Batiah
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Muhammad, Lakhi
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Oliveira, Alessandro Silva de
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Tan, Wee Kheng
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
122
Journal of retailing and consumer services
108
International journal of hospitality management
75
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
37
Tourism management : research, policies, practice
37
International journal of contemporary hospitality management
35
Journal of marketing communications
35
Journal of hospitality marketing & management
32
Journal of travel and tourism marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of product & brand management
27
Cogent business & management
26
Electronic commerce research
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
The journal of services marketing
25
Journal of internet commerce
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of marketing
23
European journal of marketing : EJM
22
Journal of electronic commerce research : JECR
21
Journal of promotion management : innovations in planning and applied research
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
17
Journal of marketing management : MM
16
Journal of retailing
16
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
3
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
4
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
5
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
6
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
7
Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
Saved in:
8
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
9
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
10
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
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