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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Virales Marketing
Konsumentenverhalten
68
Internet marketing
35
Online-Marketing
35
Advertising effects
34
Werbewirkung
34
Brand image
26
Markenimage
26
Advertising
24
International marketing
24
Internationales Marketing
24
Brand management
23
Markenführung
23
Werbung
22
Social Web
18
Social web
18
Beziehungsmarketing
15
Relationship marketing
15
China
12
Brand
11
Markenartikel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
9
Online-Handel
9
Marketing management
8
Marketingmanagement
8
Social media
8
USA
8
United States
8
E-commerce
7
Electronic Commerce
7
Viral marketing
7
Firm performance
6
Marketing
6
Perception
6
South Korea
6
Südkorea
6
Unternehmenserfolg
6
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Undetermined
48
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Article
67
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
68
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
68
Author
All
Fam, Kim Shyan
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Pornpitakpan, Chanthika
2
Safeer, Asif Ali
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Apil, Ali Riza
1
Bandyopadhyay, Argho
1
Batra, Rajeev
1
Casidy, Riza
1
Chai Har Lee
1
Cham Tat Huei
1
Chang, En Chi
1
Chang, Man Kit
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Chen, Yun
1
Cheng, Calvin
1
Cheng, Shen
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Chiu, Chi-yue
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Chou, Hsuan-yi
1
Chow, Clement S. F.
1
Chow, Wing Chi
1
Chung, Henry F. L.
1
D'Alessandro, Steven
1
Di Benedetto, C. Anthony
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
384
Journal of retailing and consumer services
233
Journal of marketing communications
194
International journal of advertising : the review of marketing communications
180
International journal of internet marketing and advertising : IJIMA
145
Journal of advertising research
134
International journal of advertising : the quarterly review of marketing communications
125
Psychology & marketing
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
113
Journal of promotion management : innovations in planning and applied research
101
Journal of promotion management : JPM
98
International journal of hospitality management
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
The journal of product & brand management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
81
Journal of advertising : official publication of the American Academy of Advertising
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
The journal of brand management : an international journal
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Marketing letters : a journal of research in marketing
63
Journal of international consumer marketing
62
Marketing intelligence & planning
62
European journal of marketing : EJM
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
International marketing review
58
Journal of global marketing
58
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of marketing
56
Journal of marketing research : JMR
55
Tourism management : research, policies, practice
54
Cogent business & management
51
International journal of consumer studies
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Electronic commerce research
47
Journal of international marketing
46
Young consumers : insight and ideas for responsible marketers
46
Information systems research : ISR
45
Journal of advertising
45
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ECONIS (ZBW)
68
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1
What affects users to click social media ads and purchase intention? : the roles of
advertising
value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Competence or warmth : why do consumers pay for green
advertising
?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
Effect of green
advertising
attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
8
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
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