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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Deutschland"
~subject:"Internationales Marketing"
~subject:"Relationship marketing"
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Deutschland
Internationales Marketing
Relationship marketing
Consumer behaviour
209
Konsumentenverhalten
209
Beziehungsmarketing
107
Brand management
105
Markenführung
105
Brand image
87
Markenimage
87
Customer satisfaction
54
Kundenzufriedenheit
54
Marketing management
46
Marketingmanagement
46
Brand
44
Markenartikel
44
China
38
Dienstleistungsqualität
36
Service quality
36
Internet marketing
35
Online-Marketing
35
Social Web
30
Social web
30
Confidence
25
Vertrauen
25
International marketing
24
Viral marketing
24
Virales Marketing
24
Lieferantenmanagement
23
Online retailing
23
Online-Handel
23
Supplier relationship management
23
Advertising effects
22
Werbewirkung
22
Marketing
20
Einzelhandel
17
Retail trade
17
Advertising
16
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16
Australien
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Thaichon, Park
4
Kahiya, Eldrede Tinashe
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Liu, Matthew Tingchi
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Quach, Sara
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
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Anisimova, Tatiana
2
Bowden, Jana
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Dean, David L.
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Di Benedetto, C. Anthony
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Farzana Quoquab
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Gorostidi-Martinez, Haritz
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Ho Huy Tuu
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Hong, Zhao
2
Iyer, Rajesh
2
Jebarajakirthy, Charles
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Jeong, Yunduk
2
Kim, Sukkyu
2
Kim, Wooyang
2
Leckie, Civilai
2
Ndubisi, Nelson Oly
2
Olsen, Svein O.
2
Safeer, Asif Ali
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Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
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Xu, Weimin
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Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Apil, Ali Riza
1
Arshad, M. Usman
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
738
SpringerLink / Bücher
673
Journal of retailing and consumer services
600
Industrial marketing management : the international journal for industrial and high-tech firms
443
International journal of hospitality management
286
Gabler Edition Wissenschaft
273
Europäische Hochschulschriften / 5
252
The journal of services marketing
230
The journal of business & industrial marketing
216
The service industries journal
188
Journal of the Academy of Marketing Science
184
Journal of strategic marketing
179
Springer eBook Collection / Business and Economics
167
International marketing review
148
Journal of international marketing
144
Journal of global marketing
143
Journal of marketing
142
International journal of electronic customer relationship management : IJECRM
140
The journal of brand management : an international journal
129
The journal of product & brand management
128
European journal of marketing : EJM
124
International journal of contemporary hospitality management
121
Journal of service research : JSR
120
Journal of hospitality marketing & management
117
Journal of travel and tourism marketing
117
Marketing intelligence & planning
113
Tourism management : research, policies, practice
111
Psychology & marketing
109
Research
109
Journal of retailing
108
Journal of service management
108
Cogent business & management
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Journal of marketing management : MM
96
Springer eBook Collection
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Services marketing quarterly
93
Jahrbuch der Absatz- und Verbrauchsforschung
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
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ECONIS (ZBW)
131
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1
Linking social media
marketing
efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
5
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
6
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
7
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
10
A method of customer valuation score and implementation for
marketing
strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
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