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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
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Consumer switching costs
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Kimura, Makoto
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
19
Journal of business research : JBR
10
Cogent business & management
5
International journal of contemporary hospitality management
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International journal of hospitality management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Exploring the rise of fandom in contemporary consumer culture
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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European journal of marketing
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International journal of business information systems : IJBIS
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International journal of economic research
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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Journal for global business advancement : JGBA
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Journal of African business
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Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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2
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
3
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat
;
Wu, Ming-Lu
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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