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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Persönlichkeitspsychologie"
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Markenartikel
Markenführung
Persönlichkeitspsychologie
Brand image
107
Markenimage
107
Consumer behaviour
89
Konsumentenverhalten
89
Brand management
71
Brand
41
Beziehungsmarketing
29
Relationship marketing
29
Designation of origin
21
Herkunftsbezeichnung
21
China
12
Rules of origin
11
Ursprungsregeln
11
Advertising effects
10
Brand loyalty
10
Markentreue
10
Werbewirkung
10
Social Web
9
Social web
9
Brand attitude
8
Customer satisfaction
8
Kundenzufriedenheit
8
Brand equity
7
Brand trust
7
Confidence
7
Holiday behaviour
7
Internet marketing
7
Online-Marketing
7
Urlaubsverhalten
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
Country image
6
International marketing
6
Internationales Marketing
6
Product quality
6
Produktqualität
6
Purchase intention
6
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74
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English
74
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Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Clark
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Le, Angelina Nhat Hanh
2
Liu, Kuo-Ning
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
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1
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1
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1
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1
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1
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1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
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1
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1
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1
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1
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1
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1
Chen, Longshan
1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
352
The journal of brand management : an international journal
288
The journal of product & brand management
283
Journal of retailing and consumer services
173
European journal of marketing : EJM
82
Psychology & marketing
74
Journal of marketing communications
66
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
59
SpringerLink / Bücher
58
Journal of international consumer marketing
53
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
48
Marketing letters : a journal of research in marketing
48
International marketing review
45
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
Journal of global marketing
44
The IUP journal of brand management : IJBRM
44
Cogent business & management
43
International journal of consumer studies
43
Journal of marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Tourism management : research, policies, practice
41
Journal of marketing management : MM
39
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of fashion marketing and management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
29
Journal of international marketing
28
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ECONIS (ZBW)
74
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
9
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
10
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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