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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
85
Beziehungsmarketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
18
Einzelhandel
17
India
17
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129
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129
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129
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English
129
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Liu, Matthew Tingchi
4
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
Ahn, Jiseon
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hong, Zhao
2
Hu, Yanghong
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yen, Jerome
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Au, Raymond
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bai, Yuli
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
Basu, Rituparna
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
621
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
276
International journal of hospitality management
200
Psychology & marketing
139
The journal of services marketing
124
Journal of the Academy of Marketing Science
116
European journal of marketing : EJM
111
Marketing intelligence & planning
93
SpringerLink / Bücher
93
Cogent business & management
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing
91
Journal of strategic marketing
91
Journal of marketing communications
85
Journal of marketing
84
International journal of contemporary hospitality management
83
Journal of hospitality marketing & management
83
Journal of travel and tourism marketing
82
The service industries journal
77
International journal of retail & distribution management
74
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of marketing management : MM
70
International journal of consumer studies
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of international consumer marketing
68
Journal of promotion management : innovations in planning and applied research
67
The international review of retail, distribution and consumer research
67
The journal of consumer marketing
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
57
Tourism management : research, policies, practice
57
International journal of advertising : the review of marketing communications
56
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ECONIS (ZBW)
129
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129
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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