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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
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Asia Pacific journal of marketing and logistics
Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of fashion marketing and management
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Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
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Australasian marketing journal
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Branding and sustainable competitive advantage : building virtual presence
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Bridging the gap between advertising academia and practice
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Cases on branding strategies and product development : successes and pitfalls
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Corporate reputation review : an international journal
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Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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