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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Market orientation"
~subject:"Relationship marketing"
~subject:"Werbung"
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Market orientation
Relationship marketing
Werbung
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
5
Firm performance
4
India
4
Indien
4
Industrie
4
Manufacturing industries
4
Unternehmenserfolg
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Internet marketing
3
Market segmentation
3
Marketing
3
Marktsegmentierung
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Werbewirkung
3
Competitive advantage
2
Confidence
2
Confucianism
2
Corporate culture
2
Cross-cultural marketing
2
Cultural identity
2
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13
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Aljuhmani, Hasan Yousef
1
Almossawi, Mohammed M.
1
Arwani, Mokhamad
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Casidy, Riza
1
Chang, En Chi
1
Chung, Jae-eun
1
D'Souza, Clare M.
1
Duan, Yanling
1
Elrehail, Hamzah
1
Guo, Chiquan
1
Huang, Li
1
Hwang, Jiyoung
1
Imrie, Brian C.
1
Jiang, Yanxin
1
Jin, Byungho
1
Khuong Ngoc Mai
1
Kimura, Makoto
1
Liu, Matthew Tingchi
1
Marimuthu, Malliga
1
Mitchell, Cleo
1
Nallaperuma, Kaushalya
1
Nanere, Marthin
1
Nguyen, Ninh
1
Samarah, Tariq
1
Septianto, Felix
1
Shabbir, Rizwan
1
Song, Xi
1
Tam Duc Dinh
1
Wang, Yong Jian
1
Yen, Jerome
1
Zhang, Jing
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
83
Industrial marketing management : the international journal for industrial and high-tech firms
64
The journal of business & industrial marketing
38
Journal of retailing and consumer services
28
Journal of strategic marketing
28
European journal of marketing : EJM
27
SpringerLink / Bücher
25
Journal of marketing communications
23
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Business horizons
15
Journal of marketing
15
Journal of marketing management : MM
15
AMS review : official publication of the Academy of Marketing Science
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of retailing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of product & brand management
13
The marketing review
13
Cogent business & management
11
International journal of internet marketing and advertising : IJIMA
11
International review on public and non-profit marketing
11
Journal of business-to-business marketing
11
Marketing intelligence & planning
11
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
Marketing letters : a journal of research in marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Springer eBook Collection
10
Springer eBook Collection / Business and Economics
10
The journal of brand management : an international journal
10
Gabler Edition Wissenschaft
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
6
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
7
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
8
How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Duan, Yanling
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 267-293
Persistent link: https://www.econbiz.de/10010532982
Saved in:
9
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
10
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
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