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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Werbewirkung"
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Marketing
Pricing strategy
Werbewirkung
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9
Verkaufsförderung
9
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
2
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2
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Khare, Arpita
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Khattar, Manish
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
20
Journal of retailing
18
Journal of retailing and consumer services
18
Journal of marketing
13
Journal of promotion management : JPM
11
European journal of operational research : EJOR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
9
Quantitative marketing and economics : QME
8
European journal of marketing : EJM
7
The journal of product & brand management
7
Information systems research : ISR
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
The journal of consumer marketing
6
International journal of economic issues : IJEI
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
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Gabler Edition Wissenschaft
4
International journal of retail & distribution management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
4
European research studies
3
Faculty & research / Insead : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing analytics : JMA
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
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Acta Universitatis Danubius / Oeconomica
2
Administrative Sciences : open access journal
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Agribusiness : an internat. journal
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American journal of agricultural economics
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ECONIS (ZBW)
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
3
Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita
;
Achtani, Dhiren
;
Khattar, Manish
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
Saved in:
4
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
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