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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing management"
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Marketing management
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
85
Markenführung
85
Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Kundenzufriedenheit
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China
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Online-Handel
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Dienstleistungsqualität
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Advertising effects
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Werbewirkung
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Designation of origin
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Internet marketing
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Confidence
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Bruwer, Johan
2
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Ang, Sheng
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1
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1
Harcar, Talha
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Hou, Jundong
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Huang, Li
1
Imrie, Brian C.
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Johnson, Trent
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Kaynak, Erdener
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Khuong Ngoc Mai
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
67
Journal of retailing and consumer services
45
Journal of marketing communications
35
The journal of product & brand management
26
Journal of marketing
25
European journal of marketing : EJM
23
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
SpringerLink / Bücher
21
Journal of the Academy of Marketing Science
20
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
Springer eBook Collection
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Journal of Islamic marketing
9
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ECONIS (ZBW)
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
7
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
8
Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam
;
Brooksbank, Roger
;
Neale, Larry
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
Saved in:
9
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
10
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
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