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Cho, Heetae
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Itani, Maher N.
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Johnston, Margaret A.
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Leng, Ho Keat
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Phua, Yi Xian Philip
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
International journal of sport management and marketing : IJSMM
39
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
Psychology & marketing
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of sport finance
11
Journal of marketing communications
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
The journal of product & brand management
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
4
Journal of business economics : JBE
4
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
3
The impact of sponsorship announcements on shareholder wealth in Australia
Johnston, Margaret A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003977182
Saved in:
4
Sponsoring
the Beijing Olympic Games : patterns of sponsor advertising
Söderman, Sten
;
Dolles, Harald
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003943762
Saved in:
5
Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France
Bal, Charles
;
Quester, Pascale
;
Plewa, Carolin
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003943900
Saved in:
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