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~isPartOf:"Augmented reality and virtual reality : the power of AR and VR for business"
~language:"eng"
~person:"Pantano, Eleonora"
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Search: "Automobilindustrie" OR "Bauwirtschaft" OR "Chemieindustrie" OR "Einzelhandel" OR "Elektronikindustrie" OR "Maschinenbau" OR "Versicherung"
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Augmented reality and virtual reality : the power of AR and VR for business
Journal of retailing and consumer services
17
Premier reference source
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Emerald points
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International journal of technology marketing : IJTMkt
2
Advanced technologies management for retailing : frameworks and cases
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Advances in E-Business research (AEBR) book series
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Advances in e-business research (AEBR) book series
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British journal of management
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Building corporate identity, image and reputation in the digital era
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Handbook of research on retailer-consumer relationship development
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International journal of business performance management
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Journal of business research : JBR
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Journal of consumer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Management innovation and entrepreneurship : a global perspective
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Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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