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~isPartOf:"Augmented reality and virtual reality : the power of AR and VR for business"
~person:"Pantano, Eleonora"
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Pantano, Eleonora
Dieck, M. Claudia tom
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Jung, Timothy
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Bonetti, Francesca
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Augmented reality and virtual reality : the power of AR and VR for business
Journal of retailing and consumer services
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International journal of technology management : IJTM
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International journal of technology marketing : IJTMkt
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Journal of marketing management : MM
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Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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