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~isPartOf:"Journal of consumer behaviour"
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Search: subject_exact:"Neuromarketing"
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Neuromarketing
6
Consumer behaviour
3
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Advertising effects
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1
Bibliometrics
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Hammou, Khalid Ait
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Aus- & Weiterbildung / Beruf & Karriere
Journal of consumer behaviour
Journal of management research
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Redmarka : revista de marketing aplicado
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Fontys Venlo - publication of applied sciences
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Lehrbuch
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ECONIS (ZBW)
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1
Neuromarketing in predicting voting behavior : a case of National elections in India
Gupta, Raveena
;
Verma, Harsh
;
Kapoor, Anuj Pal
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 336-356
Persistent link: https://www.econbiz.de/10014507236
Saved in:
2
Neuromarketing and consumer behavior : a bibliometric analysis
Kajla, Tanveer
;
Sahil Raj
;
Kansra, Pooja
;
Gupta, S. L.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 959-975
Persistent link: https://www.econbiz.de/10014507489
Saved in:
3
Customer experience in coffee stores : a multidisciplinary neuromarketing approach
Rancati, Gaia
;
Nguyen, Thao
;
Fowler, Danae
;
Mauri, Maurizio
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014468186
Saved in:
4
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
5
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
6
Wie entscheiden Kunden wirklich? : mit dem Wissen des Neuromarketings zu mehr Erfolg im Vertrieb
Labude, Christoph
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014373984
Saved in:
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