//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Australasian marketing journal"
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing theory
30
Marketingtheorie
30
Theorie
12
Theory
12
Marketing
9
Deutschland
7
Germany
7
Bibliometrics
6
Bibliometrie
6
Marketing management
6
Theorie-Praxis-Verhältnis
5
Theory-practice divide
5
USA
4
United States
4
Fachzeitschrift
3
Journal
3
Betriebswirtschaftsstudium
2
Beziehungsmarketing
2
Business and economics education
2
Consumer behaviour
2
Curriculum
2
E-Learning
2
E-learning
2
Economists
2
Epistemology
2
Erkenntnistheorie
2
Graduate business education
2
Graduate economics education
2
History of economic thought
2
Konsumentenverhalten
2
Lehrplan
2
Market research
2
Marketing as social science
2
Marktforschung
2
Relationship marketing
2
Service-Dominant Logic
2
Service-dominant logic
2
Wirtschaftspädagogik
2
Wirtschaftsstudium
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Language
All
German
3
English
3
Author
All
Bruce, Kyle
1
Chylinski, Mathew
1
Diller, Hermann
1
Duffy, Sarah
1
Groeger, Lars
1
Hammann, Peter
1
Heller, Jonas
1
Hilken, Tim
1
Keeling, Debbie Isobel
1
Kühn, Richard
1
Layton, Roger A.
1
Maclaran, Pauline
1
Mahr, Dominik
1
Moroko, Lara
1
Ruyter, Kode
1
Steffenhagen, Hartwig
1
more ...
less ...
Published in...
All
Australasian marketing journal
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Always learning
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
Die instrumentale Orientierung in der Marketingwissenschaft - eine Zwischenbilanz
Diller, Hermann
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 123-140)
.
2000
Persistent link: https://www.econbiz.de/10001518872
Saved in:
5
Eine austauschtheoretische Konzeption des Marketing-Instrumentariums als Beitrag zu einer allgemeinen Marketing-Theorie
Steffenhagen, Hartwig
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 141-174)
.
2000
Persistent link: https://www.econbiz.de/10001518961
Saved in:
6
Thesen zum Beitrag der deutschsprachigen Marketingforschung zum strategischen Marketing
Kühn, Richard
;
Hammann, Peter
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 177-192)
.
2000
Persistent link: https://www.econbiz.de/10001518964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->