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~isPartOf:"Australasian marketing journal"
~isPartOf:"European journal of marketing"
~language:"eng"
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Brand management
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Internal branding
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Arbeitsverhalten
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Brand
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Brand citizenship behaviour
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Bosslet, Ronja
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Conduit, Jodie
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Hill, Sally Rao
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1
Jacobson, Jenna
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Long Thang Van Nguyen
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Lu, Vinh Nhat
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Rudkowski, Janice
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Australasian marketing journal
European journal of marketing
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
European journal of marketing : EJM
5
Journal of business research : JBR
5
Services marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review
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Global business review
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International journal of hospitality management
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Journal of air transport management
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Journal of financial services marketing : JFSM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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The Routledge companion to contemporary brand management
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The international review of retail, distribution and consumer research
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The journal of services marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Advances in corporate branding
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Consumer behavior analysis : (a) rational approach to consumer choice
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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European management journal
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business and organizational excellence : a review of research & best practices
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International journal of Indian culture and business management
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International journal of business excellence
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International journal of financial services management : IJFSM
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Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
2
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
3
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
Saved in:
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